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ATLANTA (Nov 14, 2007)
–
Microtel Inns & Suites,
the all new-construction economy/limited service hotel chain, has
unveiled an innovative new hotel suite prototype. The design
consists of four zones in a
space-efficient layout that creates a contemporary and comfortable
environment with unexpected enhancements that guests would not
ordinarily expect to find in an economy hotel. In
addition to launching the concept at all new Microtel hotels
worldwide, the design can be easily integrated into existing
hotels, though not mandatory, and is available in five
color-coordinated palettes to accommodate local market and owner
preferences.
“Microtel’s new suite design is functional and cost efficient to
build, operate and maintain, and we expect it to set a new
standard for economy hotels,” said Roy E. Flora,
Chief Operating Officer of US
Franchise Systems, Inc., parent company of the franchisor of the
Microtel brand. “We have
created a contemporary and inviting space that is streamlined yet
practical, and provides our guests with exceptional comfort and
the great value that they have come to expect from Microtel.”
Queen-bedded single and double
Microtel guestrooms will incorporate the selected
color-coordinated palette to provide a consistent theme throughout
the hotel. The lobby and complimentary breakfast presentation
area are currently being redesigned to blend with the theme as
well.
Microtel’s
new suite and its four zones – with ample space to work, eat,
sleep and relax – include:
1.
The Café
Zone –
Microtel’s
new signature MicroKitchen™ has been designed to
accommodate a mini fridge, microwave, sink and coffee maker in a
distinctive, café-like setting with sleek granite or wood
countertops, and comfortable bar stools.
2.
The
Activity Zone -
Two
spacious desk units, equipped with easily accessible power and
data ports, form an attractive, functional workspace large enough
for two users to spread out with their laptops and take advantage
of Microtel’s free high-speed wireless Internet (WIFI) access. A
26” or 32” flat panel television is strategically positioned for
easy viewing from multiple locations in the suite.
3.
The
Relaxation
Zone - With a striking decorative panel that divides the
seating area from the sleep area, this zone – which features a
stylish, comfortable pull-out sofa and ottoman – creates an
inviting and comfortable space for guests to relax, watch TV or
read. They can also enjoy another Microtel amenity – free local
and long distance phone calls anywhere within the continental
U.S.
4.
The Sleep
Zone – Microtel’s signature window seat and full wall
mirror join with the brand’s new DreamWell™ bed to provide a great
night’s sleep. Dream Well
beds include a plush
pillow-top queen-sized mattress or topper and fitted bed skirt,
crisp 200-thread count white piped linens with triple sheeting,
down-like blanket, decorative top sheet, bed scarf and pillows.
The five new
color-coordinated guestroom palettes include “Citrus,”
“Cappuccino,” “Nature,” “Breeze” and “Metro.” Each presents its
own distinctive look utilizing clean lines with graphic forms and
neutral, yet energetic color palettes for an altogether
contemporary and inviting space. For example, Breeze combines
harmonious colors from the seascape for a warm and relaxing
environment; Nature uses natural elements that are both refreshing
and tranquil, and Cappuccino integrates rich, deep colors to
create a comfortable, cozy atmosphere.
The new suite design has been
installed in three different iterations at the new 58-room
Microtel Inn & Suites hotel in Albertville, AL, owned and operated
by Don Spurlin of Albertville
Hospitality, LLC. They include:
1.
The
prototype suite design that all
new Microtel hotels will offer.
2.
A retrofit option
for hotels to totally upgrade the look of their existing suites.
3.
A refresh option for
hotels to undergo a suite facelift utilizing existing casegoods.
Microtel’s new
suite design was created as an outgrowth of a competition that
Microtel sponsored with the Savannah College of Art and
Design-Atlanta, GA (SCAD) earlier this year. Graduate interior
design students competed to produce a Microtel suite guestroom
redesign and the three finalists’ concepts went from design to
actually being installed in three suites at a Microtel Inn &
Suites hotel in Atlanta. Under the direction of Microtel Design
Specialist Bijal Patel, a recent SCAD graduate and one of the
finalists, as well as input from Microtel franchisees and guests,
various aspects of all three suite designs have been incorporated
to produce the new Microtel prototype.
Casegoods
for the new design are being provided by Artone Manufacturing of
Jamestown, NY.
Microtel
is the first economy/limited service hotel brand to offer guests
free local and long distance phone calls within the continental
U.S., plus free wireless Internet (WIFI) access in all hotel rooms
nationwide. For the sixth consecutive year, Microtel has been
ranked highest in overall guest satisfaction among economy/limited
service hotel chains in the J.D. Power and Associates 2007 North
America Hotel Guest Satisfaction Index
StudySM.
There are currently 316
Microtel hotels open and under construction worldwide. All
hotels provide complimentary continental breakfast, and members
of the MicroPass™ frequent guest program
earn a free night’s stay
after nine night stays at any location.
For hotel reservations, visit
http://www.microtelinn.com
or
http://espanol.microtelinn.com, or contact 1-800-771-7171, TDD
1-800-824-2082, or 1-888-304-6835 (Spanish speaking). All
Microtel hotels are independently owned and operated.
EDITORS’
NOTE - FOR SAMPLE ‘CITRUS’ SCHEME PHOTOS, PLEASE CLICK ON:
http://www.usfsi.com/newsroom/photos/CITRUS_HI-REZ.jpg
http://www.usfsi.com/newsroom/photos/CITRUS_FIN_HI-REZ.jpg
Contact:
Barbara
Wiener-Fischhof, US Franchise Systems, Inc.
404-235-7400,
barbara.wiener.fischhof@usfsi.com
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