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D’Angelo
Undertakes Major TV Advertising Initiative With The Help
Of Big Papi
Red
Sox DH David Ortiz Featured in Landmark TV Commercial
With
D’Angelo Steak and Cheese Following Big Papi Throughout
the Day
DEDHAM,
Mass. (May
15, 2007) —D’Angelo Grilled Sandwiches will take
its message to the TV airwaves with Red Sox DH David Ortiz
for the first time in its three-year relationship with the
slugger. The commercial, created by Boston-area ad agency
Boathouse Inc., stars Ortiz and D’Angelo’s talking,
life-size Steak and Cheese sandwich following Big Papi through
his daily routine. The ad’s message is that the
D’Angelo Steak and Cheese will follow you throughout
the day until you satisfy your craving for it. The commercial
will air for the first time on Thursday, May 17 throughout
the Boston and Providence DMAs on all the major networks and
cable TV stations, including NESN.
Throughout
the commercial, Ortiz’s thoughts and routine are stopped
throughout the day by the Steak and Cheese, who is constantly
on Ortiz’s mind. Big Papi and the D’Angelo
Steak and Cheese make appearances in Boston , most notably
in the Red Sox locker room; Ortiz’s SUV, and the Red
Sox underground batting cages. Images of the real D’Angelo
grilled-to-order Steak and Cheese are interwoven through the
commercial, which ends with the line, have you taken care of
your craving this week?
“We felt it was time to make a bigger splash with our product and message,” said
Michael McManama, Senior Vice President of Brand Development for D’Angelo
Grilled Sandwiches and Papa Gino’s.
“Television was a natural marketing choice for D’Angelo
because of Big Papi’s charisma and the appeal of our sandwiches,
especially the Steak and Cheese. TV provides an opportunity
for our guests to see and crave our complete line of grilled,
toasted and cold sandwiches.”
D’Angelo
will unveil several new television commercials during the remainder
of the year featuring its Steak and Cheese Sandwiches, Thanksgiving
Toasted Sandwiches, as well as its new line of Lobster Sandwiches,
made with 100% real lobster. D’Angelo’s new
lobster sandwich line includes the following:
· Baked
Stuffed Lobster Sandwich – stuffed
with lobster and topped with a special recipe of buttered breadcrumbs
in a toasted sub roll;
· Traditional
Lobster Sandwich – loaded
with lobster and offered in a sub roll pokket™ or wrap;
· Lobster
Roll
– lobster
stuffed into a buttered grilled hot dog roll, the quintessential
New England lobster roll.
Papa
Gino’s Holdings Corp.
Based
in Dedham, Massachusetts , Papa Gino’s Holdings Corporation
is the parent company of Papa Gino’s and D’Angelo
Grilled Sandwiches.
Papa Gino’s Holdings Corp. operates more than 360 company-owned,
licensed and franchised Papa Gino’s, D’Angelo and
dual-location restaurants and employs more than 5,000 people. Both
D’Angelo and Papa Gino’s are committed to providing
high-quality products, attentive service, clean, convenient,
attractive restaurants, and a premium value experience for
every guest. The company culture, which is characterized
by its values, a strong work ethic and the fair treatment of
people, includes a large number of people who have spent their
entire working lives in these restaurants, keeping the passion
for excellence alive. For more information about Papa
Gino’s Holdings Corp. and its brands, please visit www.papaginos.com.
About
D’Angelo and D’Angelo Franchising Corp.
D’Angelo
currently operates 211 D’Angelo Sandwich Shops as standalone
units and in tandem with Papa Gino’s, a sister company. D’Angelo’s
strategic growth plan calls for 400 new locations in the next
five years. Franchise opportunities are available to qualified
investors with minimum net worths of $400,000 and liquid assets
of at least $127,000. For franchise information, call toll-free,
(888) 374-2830, or visit www.dangelos.com .
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